Last Wednesday, December 20, we held the Autumn Winter 24 Footwear Convention at the Stage Front Stadium, home of RCD Espanyol, in Cornellà de Llobregat (Barcelona).
Throughout the day we presented in detail the new AW24 collection, which comes with important new features and developments to strengthen the line of technical sports footwear KELME, and our sales team was able to learn about the strategies that have developed the Product and Marketing departments to boost sales of the new collection. We also enjoyed a guided tour of the RCD Espanyol stadium, a stadium with capacity for 40,000 people and candidate to host the next World Cup 2030.
This convention kicks off the sales season of the AW24 collection, which will take place in the coming months and with which KELME intends to continue the exceptionally positive trend of recent campaigns. For this, our sales network will be supported by new quality certifications from INESCOP in our technical footwear, new product lines and implementation of the most advanced technologies in the sector to keep us at the forefront and to be able to offer the best product to our customers.