The day before yesterday, Tuesday 18th June, we celebrated the Spring Summer 25 Footwear Convention, in the showroom of our facilities in Elche.

This event brought together designers, sales representatives, distributors and footwear experts from different cities and countries. During this convention, Kelme's Product Department presented the latest novelties in materials, design and performance, as well as the latest footwear trends that will dominate the market for the coming SS25 season, from the most innovative sports shoes to the casual collection specifically designed for everyday wear.

In the various presentations that took place throughout the day, attendees were able to learn details about the latest technologies in footwear manufacturing, their commercialization and marketing strategies for sales. Attendees also had the opportunity to network and establish valuable connections for future collaborations. In short, the convention was not only a showcase of new products for the upcoming season, but also a space for learning and professional growth.

This event marks the start of the sales season for the SS25 collection, which will be extended over the coming months. With this launch, KELME aims to maintain the exceptionally positive trend of the last few seasons. To achieve this purpose, our sales network will be supported by new quality certifications from INESCOP, for our technical footwear. In addition, next year we will count on the introduction of innovations in various sports categories, such as padel, a segment in which different product lines have been created, and basketball, a sport to which Kelme returns with two innovative models after having left its mark in the 90s with models such as the Kelme Villacampa, the Kelme Chicago or the Kelme Atlanta among others. These measures will allow us to stay at the forefront and offer the best possible product to our customers.