Kelme returns to the TV thanks to a collaboration agreement with the Amazon Prime series “La Academia”.

The spanish brand once again embraces product placement to be part of a major production. Kelme has featured several products in the series, including the Apolo FC team’s kit, the football boots and accessories used by the athletes.

The presence of Kelme in the series is very prominent. The entire plot revolves around football, so all the products are consistently shown being used by the main characters, seamlessly integrating into the storyline.

“La Academia” is a Spanish youth drama series that tackles socially relevant issues within the context of professional football. These points include mental health, homophobia, and gender equality, which remain taboo topics in the football world today.

“La Academia” is now available on Amazon Prime and features actors such as Ton Vieira (HIT), Marc Soler (UPA Next), Mía Sala-Patau (Esto no es Suecia), Paco Tous (Los Hombres de Paco, La Casa de Papel), Diego Martín (Aquí No Hay Quien Viva), Luka Peroš (La Casa de Papel), and Bárbara Goenaga (La noche más larga).