We are proud to announce that we will be the official technical sponsor of the Chinese New Year Cup 2025, dressing all players and staff during the event. This agreement reinforces our presence in international football and strengthens our commitment to the sport in Asia.

The Chinese New Year Cup is a prestigious event held annually in Hong Kong as part of the Chinese New Year festivities. In this edition, which will take place on 1 February at the Hong Kong Stadium, we will see true legends of world football such as David Silva, Eden Hazard, Kaká, Rivaldo, Diego Forlan, Paul Scholes, Didier Drogba and Cafú, among many others. These players will measure their talent and experience against a selection of the best players in local football, providing fans with an unforgettable encounter.

Our participation in this tournament follows the recent renewal of our agreement with the Asian Football Confederation (AFC) until 2029, allowing us to continue to promote the development of football in the region. We continue to consolidate our presence in the world's leading sporting events, reaffirming our commitment to innovation, performance and passion for football.