PARADISE: The new official match ball of the AFC Champions League Elite™ and AFC Champions League Two™
The Asian Football Confederation (AFC) and KELME have unveiled PARADISE , the new official match ball that will be used in the 2025/26 AFC Champions League Elite™ and AFC Champions League Two™ seasons.
The launch took place ahead of the League and Group Stage draws and marks KELME 's debut as the official match ball supplier for AFC Club Competitions , which last season saw a revamped format.
With a design inspired by the excellence, prestige , and passion that characterize both tournaments, PARADISE incorporates bold geometric patterns, vibrant colors, and a distinctive mirror effect, reflecting the diversity, unity, and passion shared by players and fans across the continent . Its aesthetic pays tribute to the power of football to unite cultures and create unforgettable memories on and off the pitch.
As the Official Global Sponsor of AFC club competitions, KELME will supply PARADISE for all matches next season. Furthermore, each tournament will feature distinct brand colors, ensuring a unique yet coherent identity that reinforces the prestige of the competitions.
AFC Secretary General Datuk Seri Windsor John highlighted:
“This launch marks a very important step in our partnership with KELME and reflects our shared commitment to continue raising the bar for Asian football. Having delivered top-tier balls at the AFC Asian Cup Qatar 2023™, we are confident that PARADISE will take the quality of play in the AFC Champions League Elite™ and AFC Champions League Two™ to a new level.”
For his part, KELME President Ke Yongxiang stressed:
“We are proud to provide the official AFC matches, a key step in our renewed partnership. We are convinced that PARADISE not only meets the highest professional standards but will also exceed the expectations of fans around the world thanks to its precision and outstanding performance. Every match will become a true football paradise, where speed and passion merge with the beauty of technique and teamwork.”
