KELME, FOURTH MOST REPRESENTED BRAND AT THE 2026 WORLD CUP

Today, we share historic news that boosts Kelme's international growth in national team football. Bosnia and Herzegovina's victory over Italy in an exciting playoff, coupled with Jordan's already confirmed qualification, strengthens our global presence and establishes Kelme as the fourth brand with the most national teams on the biggest stage in world football.

Bosnia makes history and qualifies for the World Cup.

The Bosnia and Herzegovina national team, sponsored by Kelme, secured their World Cup qualification yesterday after defeating Italy. In the penalty shootout, Bosnia won 4-1 by converting all their shots, thus sealing an epic qualification, the second in their entire history.

Jordan, one of the first AFC qualifiers

The Jordanian team had previously sealed its qualification for the World Cup after a strong performance in the Asian qualifiers, achieving a historic milestone by qualifying for the first time.

Kelme, a key player on the biggest stage in world football

With these qualifications, Kelme takes a firm step in its international projection, positioning itself as the fourth brand with the highest number of sponsored national teams in the World Cup, only behind Adidas, Nike, and Puma. This achievement reflects the brand's evolution in recent years and its consolidation in the high-level football scene.

Kelme's presence on the biggest showcase of world sport highlights the joint work with federations, teams, and distributors, as well as a constant commitment to innovation and performance. This boost reinforces our role in the elite of international football and sets the path for continued growth in the most demanding scenarios of this sport.