KELME AND THE ASIAN FOOTBALL CONFEDERATION EXTEND THEIR PARTNERSHIP AGREEMENT FOR FOUR MORE YEARS

The Asian Football Confederation (AFC) and Kelme have announced the extension of their partnership until 2029, as well as an expansion to include more competitions. The association will appoint Kelme as the Official Technical Sponsor of the AFC's major club competitions , as well as several national team competitions, during the term of the contract.

The AFC's partnership with Kelme from 2021 to 2024 included all major AFC national team competitions. Under this partnership, Kelme collaborated with the AFC to supply official apparel and accessories for key competitions such as the AFC Asian Cup Qatar 2023™ , the AFC U23 Asian Cup™ 2022 and 2024 , and other youth competitions, as well as to supply the custom-made match ball for the AFC Asian Cup Qatar 2023™.

Within the framework of this new agreement, Kelme will also supply the Official Match Balls of the AFC Asian Cup Saudi Arabia 2027™, AFC Women's Asian Cup Australia 2026™, AFC U23 Asian Cup™ 2026 and 2028, AFC Futsal Asian Cup™ 2026 and 2028, as well as the revamped AFC club competitions : – the AFC Champions League Elite™ (the equivalent of the AFC Champions League) , AFC Women's Champions League™ and AFC Champions League Two™ – from 2025 to 2029 .

The partnership expansion was announced today at a ceremony held at Kelme's headquarters in Jinjiang, PR China, attended by representatives from the AFC and Kelme.