AW25 INTERNATIONAL TEAMWEAR CONVENTION

Last week, we had the pleasure of holding our AW25 International Teamwear Convention , from December 11th to 13th at Kelme China 's headquarters in Jinjiang . This event brought together retailers and customers from around the world to showcase our new products for the upcoming AW25 season and foster the exchange of ideas and global collaboration.

Over the three days, attendees had the opportunity to participate in a variety of conferences, presentations, and panel discussions that addressed key topics such as sustainability, emerging technology, and future strategic planning. We were also able to enjoy the presence of the European Union Ambassador to China , who shared his experiences and insights on the challenges and opportunities we face in a constantly changing world.

At this forum, we were able to present in detail the extension of our partnership with the Asian Football Confederation (AFC) until 2029, as well as an expansion of the agreement to include more competitions. This agreement makes Kelme the Official Technical Sponsor of the AFC's major club competitions , as well as several national team competitions during the term of the contract.

The convention also included opportunities for working meetings between distributors from different countries, including Argentina, Russia, the United Kingdom, Canada, Nepal, South Africa, Bosnia, Bulgaria, and others. This allowed them to establish strategic alliances and explore new business opportunities.

We look forward to seeing you next year to continue sharing fruitful experiences and ideas.