SS25 FOOTWEAR CONVENTION

The day before yesterday, Tuesday, June 18, we held the Spring Summer 25 Footwear Convention in the showroom at our facilities in Elche.

This event brought together designers , sales representatives , distributors , and footwear experts from different cities and countries. During this convention, Kelme's Product Department presented the latest innovations in materials , design , and performance , as well as the latest footwear trends that will dominate the market for the upcoming SS25 season , from the most innovative sneakers to the casual collection tailored specifically for everyday wear.

In the various presentations throughout the day, attendees were able to learn details about the latest technologies in footwear manufacturing , its commercialization , and marketing strategies . Attendees also had the opportunity to network and make valuable connections for future collaborations . In short, the convention was not only a showcase of the new products for the upcoming season, but also a space for learning and professional growth .

This event marks the start of the SS25 collection sales season , which will run for the coming months. With this launch, KELME seeks to maintain the exceptionally positive trend of recent campaigns. To achieve this goal, our sales network will receive support through new INESCOP quality certifications for our technical footwear. In addition, next year we will see the introduction of innovations in various sports categories, such as padel , a segment in which different product lines have been created, and basketball , a sport to which Kelme returns with two innovative models after having made its mark in the 90s with models such as the Kelme Villacampa , the Kelme Chicago , and the Kelme Atlanta, among others. These measures will allow us to stay at the forefront and offer the best possible product to our customers.