KELME, OFFICIAL SPONSOR OF THE CHINESE NEW YEAR CUP 2025

KELME is proud to announce that we will be the official technical sponsor of the 2025 Chinese New Year Cup , outfitting all players and technical staff during the event. This agreement strengthens our presence in international football and consolidates our commitment to the sport in Asia .

The Chinese New Year Cup is a prestigious event held annually in Hong Kong as part of the Chinese New Year festivities. This year's edition, taking place on February 1st at the Hong Kong Stadium, will feature true legends of world football such as David Silva, Eden Hazard, Kaká, Rivaldo, Diego Forlán, Paul Scholes, Didier Drogba, and Cafu, among many others. These players will test their talent and experience against a selection of the best figures in local football, providing fans with an unforgettable match.

Our participation in this tournament follows the recent renewal of our agreement with the Asian Football Confederation (AFC) until 2029 , allowing us to continue driving the development of football in the region. We continue to strengthen our presence at the world's most important sporting events, reaffirming our commitment to innovation, performance, and passion for football .