JORDI VILLACAMPA, KELME'S NEW BRAND AMBASSADOR
Kelme, the iconic Spanish sports brand, is proud to announce the appointment of Spanish basketball legend Jordi Villacampa as its new Brand Ambassador . This strategic agreement represents a milestone in the relationship between both parties and aims to drive Kelme's growth and evolution in the world of basketball .
Jordi Villacampa, an icon of Spanish basketball and current single-game scoring record holder for the Spanish national team , will bring his vast experience and expertise to the development and optimization of business lines in both apparel and footwear . His vision and leadership will be vital to creating innovative, high-performance products that meet the needs of players and clubs.
The partnership between Villacampa and Kelme is nothing new. During his successful playing career, Jordi Villacampa and Kelme collaborated on the development of the legendary Kelme Villacampa sneakers, a shoe that revolutionized the market and became a symbol for an entire generation of basketball fans.
As part of this new era, Kelme has relaunched this iconic model, which has been enthusiastically received by fans. The agreement between Kelme and Jordi Villacampa will allow for the reissue of new models and colors of the Kelme Villacampa in the coming seasons.
About Kelme
Kelme is a Spanish sports brand with a long history in the world of sports. Founded in 1960 , Kelme has been known for its innovation, quality, and design in its products. The brand has outfitted numerous elite athletes and teams in different disciplines, establishing itself as one of the world's leading sports brands.
About Jordi Villacampa
Jordi Villacampa, a symbol of the green and black, won two ACB Leagues, one European Cup, and one Korac Cup with Club Juventut de Badalona, among other titles. His scoring talent and leadership led him to 158 caps , participating in the Olympic Games and World Cups. His legendary "8" jersey was retired as a tribute to his unparalleled dedication and commitment. He later served as President of the club from 1999 to 2017. Jordi Villacampa, a name etched in the history of Joventut and the sport.
