KELME MAKES THE LEAP TO NETFLIX WITH "IRON HAND"

At KELME, we're always looking for new communication opportunities that help us cross borders, thereby increasing our brand's visibility around the world. The result of this work is a collaboration with Iron Hand , a new Netflix series, in which our football boots are featured on viewers' televisions through product placement.

PRODUCT PLACEMENT

This advertising technique, as can be seen in the image, consists of subtly showing the user KELME products, with the aim of reinforcing our brand image in the mind of the consumer or leaving it engraved in that of the potential client.

Our football boots appear in the first episode, in a scene where the two protagonists have a conversation while dockworkers check the merchandise.

Iron Hand is a Spanish crime drama thriller series created and directed by Lluís Quílez for Netflix . It is produced by The Mediapro Studio and stars renowned actors such as Eduard Fernández (30 Monedas), Chino Darín (El Reino), and Jaime Lorente (Money Heist).

The series premiered on Netflix on March 15, 2024, and has already ranked first in the top 10 most popular series in Spain .