NEW COLLABORATION WITH LEFTIES AND BASKETBALL LEGEND JORDI VILLACAMPA

This week, a new drop from the collaboration between Kelme and Lefties was released: KELME JV8 . This new collection pays tribute to a great player and basketball legend, Jordi Villacampa .

The new collection combines a basketball icon from the 80s and 90s with the trends of the new generations , giving a nod to the past with the launch of the iconic Kelme Villacampa sneakers, a project that marked a before and after.

Jordi Villacampa 's legacy is evident in his extraordinary playing career, his crucial role in managing his club, and his dedication to the growth of basketball . His influence is felt not only at Joventut, but also across the European sports landscape, where his vision and commitment continue to inspire many. Without a doubt, Villacampa is a figure whose impact will endure for generations.

With this KELME JV8 X LEFTIES collaboration, the aim is not only to dress, but also to tell a story through fashion, uniting the passion for sport with urban style . Each garment is designed to be versatile, allowing the wearer to express their style without sacrificing comfort and functionality .

The line is distinguished by its neutral tones, enhanced with details in green and black , as it could not be otherwise, becoming a tribute to basketball and all those people who found in Villacampa a source of inspiration.