AW24 FOOTWEAR CONVENTION

Last Wednesday, December 20, we celebrated the Autumn Winter 24 Footwear Convention at the Stage Front Stadium , home of RCD Espanyol , in Cornellà de Llobregat (Barcelona).

Throughout the day, we presented the new AW24 collection in detail, which comes with important new features and developments to reinforce KELME's line of technical sports footwear . Our sales team was able to learn about the strategies that the Product and Marketing departments have developed to boost sales of the new collection. We also enjoyed a guided tour of the RCD Espanyol stadium , a stadium with a capacity of 40,000 people and a candidate to host the next 2030 World Cup .

This convention kicks off the sales season for the AW24 collection , which will run over the coming months. With this, KELME aims to continue the exceptionally positive trend of recent campaigns. To this end, our sales network will benefit from new INESCOP quality certifications for our technical footwear, new product lines , and the implementation of the most cutting-edge technologies in the sector to stay ahead of the curve and offer the best product to our customers.