KELME BECOMES THE OFFICIAL TECHNICAL SPONSOR OF THE CAB

The sports brand Kelme has signed an agreement as the official technical sponsor of the Argentine Basketball Confederation . The Spanish firm, with over 60 years of experience, will be responsible for the men's and women's national teams, including youth and senior categories, for the next three years.

The Argentine Basketball Confederation is a global leader that brings together both the Argentine National Team and national club basketball competitions. Its mission is to promote sports and the development of values ​​in Argentine society, a goal it shares with the Elche state.

The debut of the kits will take place next August, with the Argentine women's national team at the South American Women's Senior Championship from August 1 to 6. This event, which Argentina will host, will serve as a showcase for the rest of the world, presenting the new kits. In this way, the confederation seeks to highlight the importance and strength of women's sport, one of its main goals.

Later, it will be the men's national team's turn to wear the new designs. This will take place during the next window of the Americas Qualifiers for the 2023 FIBA ​​Basketball World Cup . This tournament will be the precursor to the 2022 AmeriCup , which will be held in September of this year in Recife, Brazil.

In addition, Kelme will be the medal-aspiring team's ally in the most prestigious international competitions, such as the 2023 Basketball World Cup and the 2024 Paris Olympic Games.

Along with the official game apparel, Kelme will accompany the launch with a line of urban clothing . The Spanish brand, which has already supported basketball in Argentina by providing clothing to La Liga referees, will develop clothing lines also designed for the audience that plays and follows 3x3 , as well as multiplatform content.