KELME DRESSES THE NEW SERIES "THE ACADEMY"

Kelme returns to the small screen thanks to a collaboration agreement with the Amazon Prime series "La Academia."

The Elche-based brand is once again investing in product placement to be featured in a major production. Kelme has participated with numerous products in the series, including the Apolo FC team's kit, the main team, as well as the football boots and various accessories used by the athletes.

Kelme 's presence in the series is very prominent , as the entire plot revolves around football, so all the products are shown repeatedly being used by the protagonists, integrating naturally into the story.

"La Academia" is a Spanish youth drama series that addresses highly relevant social issues in the context of professional football, such as mental health , homophobia, and gender equality—topics that are taboo in the world of football today.

The Academy is now available on Amazon Prime and its cast includes actors such as Ton Vieira (HIT), Marc Soler (UPA Next), Mía Sala-Patau (This Is Not Sweden), Paco Tous (Paco's Men, Money Heist), Diego Martín (No One Lives Here), Luka Peroš (Money Heist) and Bárbara Goenaga (The Longest Night).