Kelme, the iconic Spanish sports brand, is proud to announce the appointment of Jordi Villacampa, a legend of Spanish basketball, as its new Brand Ambassador. This strategic agreement represents a milestone in the relationship between both parties and aims to drive Kelme's growth and evolution in the world of basketball.  

Jordi Villacampa, an icon of Spanish basketball and current record holder for scoring in a game with the Spanish National Team, will bring his vast experience and knowledge to the development and optimization of business lines, both in textiles and footwear. His vision and leadership will be vital to create innovative and high-performance products that meet the needs of players and clubs.  

The union between Villacampa and Kelme is not new. During his successful career as a player, Jordi Villacampa and Kelme already collaborated in the development of the legendary Kelme Villacampa shoes, footwear that revolutionized the market and became a symbol for a whole generation of basketball lovers. As part of this new stage, Kelme has relaunched this iconic model, which has been received with great enthusiasm by fans. The agreement between Kelme and Jordi Villacampa will allow for the re-release of new models and colors of the Kelme Villacampa during the upcoming seasons.  

About Kelme

Kelme is a Spanish sports brand with a long history in the world of sports. Founded in 1960, Kelme has been characterized by innovation, quality, and design in its products. The brand has dressed numerous athletes and elite teams in different disciplines, establishing itself as one of the leading sports brands worldwide.  

About Jordi Villacampa

Jordi Villacampa, a green-and-black emblem, conquered 2 ACB Leagues, 1 European Cup, and 1 Korac Cup, among other titles, with Club Joventut de Badalona. His scoring talent and leadership led him to be an international player on 158 occasions, participating in the Olympic Games and World Cups. His legendary number '8' jersey was retired as a tribute to his unparalleled dedication and commitment. He was later President of the club between 1999 and 2017. Jordi Villacampa, a name engraved in the history of Joventut and sports.