Last week we had the pleasure of holding our International Teamwear AW25 Convention from the 11th to the 13th of December at the Kelme China headquarters in Jinjiang. This event brought together distributors and customers from all over the world, with the aim of presenting our new products for the upcoming AW25 season, encouraging the exchange of ideas and collaboration on a global level.

During these three days, attendees had the opportunity to participate in various lectures, presentations and panel discussions that addressed key topics such as sustainability, emerging technology and future strategic thinking. In addition, we were able to count on the presence of the EU Ambassador to China, who shared his experiences and visions on the challenges and opportunities we face in an ever-changing world.

At this forum we were able to present in detail the extension of our partnership with the Asian Football Confederation (AFC) until 2029, as well as an expansion of the agreement to include more competitions. This agreement makes Kelme the Official Technical Sponsor of the AFC's major club competitions, as well as several national team competitions for the duration of the contract.

In addition, the convention included spaces for work meetings between distributors from different countries, such as Argentina, Russia, United Kingdom, Canada, Nepal, South Africa, Bosnia, Bulgaria, etc. They were able to establish strategic alliances and explore new business opportunities. 

We look forward to seeing you next year to continue sharing experiences and fruitful ideas.